Countdown to Agentforce World Tour London 2025

The countdown is on for Agentforce World Tour London, where we’ll be joining Salesforce on the 4th of December at the ExCel London as a Headline Sponsor. We couldn’t be more excited – make sure to register here to join us on the day! Fresh from Dreamforce, we’ve been talking to our customers about the […]

Nintex Partnership: Streamlining Document Workflows and Accelerating Salesforce Success

iMMERSIVE is proud to announce a latest strategic partnership with Nintex, a global leader in agentic business orchestration, intelligent automation, and document generation, trusted by thousands of organisations worldwide. This partnership enhances all of iMMERSIVE’s sub-vertical Catalyst™ accelerators. By embedding powerful document generation and automation capabilities from Nintex into our industry-specific solutions, we are enabling […]

iMMERSED in Innovation: Dreamforce 2025 Review

Dreamforce 2025 kicked off in San Francisco last week, bringing innovation, inspiration and the biggest leaders in the industry to the heart of the city. With Salesforce hosting 500+ sessions for an incredible 50,000 in-person attendees, and millions more tuning in online via Salesforce+, Dreamforce is the world’s largest AI event to date. The iMMERSIVE […]

iMMERSIVE Wins 2025 Salesforce Partner Innovation Award

iMMERSIVE is extremely proud to have been named the global winner of the 2025 Salesforce Partner Innovation Award in the Engineering, Construction and Real Estate category. The Partner Innovation Awards celebrates the most innovative uses of Salesforce worldwide, and our win recognises our leading presence and industry expertise in the Built Environment sector. This follows […]

Getting Ready for Dreamforce 2025: A Trailblazer’s Guide

Every autumn, San Francisco becomes the epicenter of the Salesforce universe, and in 2025, the city is set to host another unforgettable edition of Dreamforce. From October 14–16, the Moscone Center will once again buzz with ideas, innovation, and connection as tens of thousands of Trailblazers descend on the city, while countless others tune in […]

AI Adoption in Salesforce: 10 Common Pitfalls and How to Avoid Them

Salesforce AI is a game-changer for CRM – automating workflows, sharpening decisions, and delivering standout customer experiences. But let’s be real: jumping straight into AI without a strategy can lead to costly mistakes. With over 80% of AI projects missing their goals, success is about more than just plugging in cool tech. It requires a […]

5 Steps to Start Your Salesforce AI Journey

AI is no longer just a buzzword or a future ambition, it’s a business imperative transforming customer engagement and operations today. Salesforce AI capabilities, powered by Agentforce, are embedded directly into the CRM, enabling smarter workflows, personalised interactions, and faster service delivery. But with so much potential, many organisations face a key question: Where do […]

Unlocking Value with MuleSoft: Our H1 Highlights

At iMMERSIVE, we believe integration is the foundation for unlocking real business value, especially as industries race to adopt AI, streamline operations, and better serve their clients. Throughout the first half of 2025, we’ve been proud to work closely with MuleSoft and Salesforce to help many of our customers who are already starting to enjoy […]

Don’t Get Left Behind: The Shift to Salesforce Flow Builder Is Underway

Retirement of Workflow Rules & Process Builder  Salesforce automation is moving fast, and if you’re still relying on Workflow Rules or Process Builder, it’s crucial to act now. These legacy tools are being retired in favour of Flow Builder. A modern, all-in-one automation platform that handles everything from simple repetitive tasks to complex, multi-step business […]

Agentforce 3 Is Here: What You Need to Know, and How to Get Ahead

AI agents are no longer promises of the future. They are here, powering enterprise today. Agents aren’t confined to pilots or innovation labs anymore, they’re now being deployed across customer service, sales, and operations to support real teams in real time. The launch of Agentforce 3 comes at a pivotal moment. With thousands of businesses […]

GoMeddo Partnership: Transforming Scheduling and Booking Innovation in Real Estate and Hospitality

iMMERSIVE is excited to announce a new strategic partnership with GoMeddo, a Salesforce-native AppExchange provider of advanced scheduling, booking, and event management capabilities. This partnership initially elevates four of iMMERSIVE’s sub-vertical Catalyst™ accelerators: Estate Agency, Hotels, Home Builders, and Commercial Real Estate equipping them with powerful, Salesforce-native scheduling functionality to help customers and employees solve […]

Salesforce name iMMERSIVE as the “Rising Star” of UKI Partner Community

Team iMMERSIVE is proud to announce we’ve won a major award at the FY26 Salesforce UKI Partner Awards. Being named as the industry “Rising Star” by Salesforce UKI is an incredible achievement and celebrates our impact as a key digital transformation Partner. This award reflects our proven ability to design and deliver multi-cloud solutions for […]

Nine Months Later: Where Are Our Salesforce Graduates Now?

Nine months ago, a new cohort of graduate consultants stepped into iMMERSIVE, each bringing a unique mix of skills, perspectives, and experiences. Since then, they haven’t just found their footing, they’re thriving. As they head into the final stretch of their graduate year, we caught up with Charlie, Janice, Uravi, and Abdullah to reflect on […]

Exploring the Best of Salesforce at London’s Calling 2025

Europe’s largest community-led Salesforce event just marked a major milestone—and the iMMERSIVE team was thrilled to be part of it. London’s Calling 2025 celebrated its tenth anniversary in style, bringing together over 900 attendees for a day packed with 68 expert-led sessions, hands-on learning, and plenty of community-powered inspiration. While Agentforce continues to dominate many […]

iMMERSED at Agentforce World Tour London 2025

Team iMMERSIVE were out in force and had an absolutely fantastic day on Wednesday 11th June at Salesforce’s Agentforce World Tour London. We were proud Groundbreaker sponsors and this year’s event exceeded all expectations with over 1,000 people coming to our booth, theatre session and yacht party networking event afterwards. In total there were over […]

Delivering Agentforce Value at Agentforce World Tour London 2025

World Tour London was a fantastic event for Agentforce this year, with over 300 attendees joining iMMERSIVE’s CRO, Abi Chan, and Head of AI and Accelerators, Simon Clarke, for our headline session: Delivering Agentforce Value – How to Launch, Learn and Lead. If you couldn’t make it, here’s your quick catch-up.   From Human-Centric to […]

iMMERSIVE & SharinPix: Taking Our Home Builders and Asset Management Catalyst™ Accelerators to the Next Level

iMMERSIVE is proud to announce a new strategic partnership with SharinPix, a leading AppExchange provider of image-first technology for photo, video, and inspection use cases in Salesforce. This partnership initially enhances two of iMMERSIVE’s sub-vertical Catalyst™ accelerators: Home Builders and Asset Management. By embedding SharinPix’s powerful visual technology into these specific solutions, we’re enabling smarter, […]

Making the Most of Agentforce World Tour London 2025

Agentforce World Tour London is almost here, and there’s a lot to be excited about! Whether you’re already experimenting with Agentforce or still figuring out its value and where to start, this year’s World Tour is going to be packed with insights, innovations and inspiration for anyone looking to unlock the value of Salesforce and […]

Agentforce World Tour London 2025 – Groundbreaker Sponsor

We’re delighted to share that iMMERSIVE will be a Groundbreaker Sponsor at this year’s Agentforce World Tour London, taking place on Wednesday 11 June 2025 at ExCeL London. Also, registrations for Agentforce World Tour London are now open so please register now before it’s sold out! As Salesforce’s most anticipated UK event of the year, […]

Unlocking the Power of AI & Agents in Construction

As part of UK Construction Week’s Construction Buzz series, iMMERSIVE and Salesforce co-hosted a webinar to explore one of the most pressing topics in the industry today: how AI and intelligent agents are transforming construction businesses. The session was led by a panel of our very own industry experts, Salesforce representatives and AI specialists: Abi Chan, Chief […]

iMMERSIVE Sponsor Valley End Cricket Club

As members of the Pledge 1% initiative, we believe in supporting local communities and championing future talent. That’s why we’re delighted to announce that iMMERSIVE is the headline sponsor of Valley End Cricket Club for the upcoming season! This partnership reflects our commitment to engagement, teamwork and excellence in everything we do — principles that […]

Empower Your Organisation with MuleSoft

In today’s digital landscape, technology is evolving faster than most organisations can keep up with. Companies are managing an increasing number of systems, data sources, and customer touchpoints, and while each tool has value on its own, their true potential is realised when they seamlessly connect together and with third-party systems as part of a […]

Accelerating Transformation with Salesforce and AI

Digital transformation is essential for staying competitive. However, too often there are challenges which get in the way of projects completing successfully or even getting off the ground in the first place. Challenges such as scope creep, project delays, increasing costs and final solutions that don’t fully support business objectives are just a few which […]

The Importance of Change Management in Digital Transformation

Digital transformation succeeds when people succeed. It’s not just about systems or platforms, it’s about supporting individuals through change. Change management creates the conditions for adoption, confidence, and lasting impact.  It provides the structure and support needed from early preparation through to full implementation, helping businesses integrate new tools into daily operations while ensuring users […]

Driving Innovation in Professional Services & Legal: Salesforce 2024 Summit

Team iMMERSIVE was delighted to host the Professional Services and Legal Summit 2024 alongside our friends at Salesforce. The event brought together industry leaders and CRM experts to explore the latest innovations empowering firms to evolve faster than ever.   Industry Viewpoint: Professional Services & Legal We kicked off the day with Sally Craxton, Regional […]

Transforming The Built Environment Industry: 2024 Summit Takeaways

Team iMMERSIVE was delighted to co-host the Built Environment Summit 2024 alongside our friends at Salesforce, an event that showcased the latest innovations enabling businesses to evolve faster than ever. Over 100 guests joined us to explore the transformative impact of AI and Salesforce’s Agentforce within the Built Environment sector. Built Environment Industry Viewpoint The […]

Dreamforce 2024 Highlights

The heart of San Francisco welcomed 45,000 Trailblazers for Dreamforce this year where they could choose from over 1,500 educational sessions. This year’s event unsurprisingly focused on Salesforce’s latest and most stunning innovation, Agentforce, alongside exciting updates to Data Cloud and Marketing Cloud.   Third Wave of AI It is safe to say that the […]

Supporting Salesforce & Pledge 1%

At iMMERSIVE, we are fully committed to supporting Pledge 1%. This impactful philanthropic foundation is dedicated to empowering businesses to give back to their communities through corporate philanthropy. Pledge 1% operates on the belief that even small contributions to underprivileged communities can create profound, life-changing impacts, helping individuals unlock their full potential. Launched in the […]

Agentforce and the AI Agents

Agentforce is without doubt the latest buzzword that is on everyone’s lips, and was certainly the darling of the show at Dreamforce this year. But what’s behind the buzz and how soon can it be deployed here in the UK? Well firstly, what is Agentforce? Quite simply Agentforce is a platform that enables businesses to […]

Graduates Kickstart Salesforce Career

We were delighted to this week welcome the first intake to our iMMERSIVE Graduate Programme! The iMMERSIVE Graduate Programme is a 12-month pathway for university graduates to enter the Salesforce ecosystem. The team of five future Salesforce Trailblazers have initially embarked on their 5-week induction programme covering each area of our business and Salesforce products […]

Retirement of Workflow Rules and Process Builder: What You Need to Know

Salesforce has announced that Workflow Rules and Process Builder will no longer be supported after 31 December 2025. By this date, all users must migrate their automations to Flow Builder which is more advanced, flexible, and efficient in comparison and enables you to create simple or complex automations, forms, and guided user experiences with little […]

World Tour London 2024 Highlights

iMMERSIVE was delighted to join thousands of Trailblazers as Salesforce World Tour stopped at ExCeL London this June! It was fantastic to be back as a sponsor, connecting with our friends across the Salesforce ecosystem and having some great conversations with attendees about how to achieve success with Salesforce. The day was a jam-packed day of […]

Meet iMMERSIVE at Salesforce World Tour London

iMMERSIVE are delighted to announce that we are a proud sponsor at the highly anticipated Salesforce World Tour London event taking place on Thursday 6th June at ExCeL London. If you haven’t registered your place yet, then don’t delay as places always sell out. Register here now and book your spot for a day of […]