Are You Ready for Agentic AI?

More and more frequently, leaders face a pivotal question: are we ready for agentic AI? In the last year, the technology has moved beyond experimentation, from POCs and pilots to general adoption. Organisations that have deployed agents effectively have established competitive advantages which will compound over time. But readiness isn’t about having perfect systems in […]

AI Adoption in Salesforce: 10 Common Pitfalls and How to Avoid Them

Salesforce AI is a game-changer for CRM – automating workflows, sharpening decisions, and delivering standout customer experiences. But let’s be real: jumping straight into AI without a strategy can lead to costly mistakes. With over 80% of AI projects missing their goals, success is about more than just plugging in cool tech. It requires a […]

5 Steps to Start Your Salesforce AI Journey

AI is no longer just a buzzword or a future ambition, it’s a business imperative transforming customer engagement and operations today. Salesforce AI capabilities, powered by Agentforce, are embedded directly into the CRM, enabling smarter workflows, personalised interactions, and faster service delivery. But with so much potential, many organisations face a key question: Where do […]

Don’t Get Left Behind: The Shift to Salesforce Flow Builder Is Underway

Retirement of Workflow Rules & Process Builder  Salesforce automation is moving fast, and if you’re still relying on Workflow Rules or Process Builder, it’s crucial to act now. These legacy tools are being retired in favour of Flow Builder. A modern, all-in-one automation platform that handles everything from simple repetitive tasks to complex, multi-step business […]

Agentforce 3 Is Here: What You Need to Know, and How to Get Ahead

AI agents are no longer promises of the future. They are here, powering enterprise today. Agents aren’t confined to pilots or innovation labs anymore, they’re now being deployed across customer service, sales, and operations to support real teams in real time. The launch of Agentforce 3 comes at a pivotal moment. With thousands of businesses […]

Delivering Agentforce Value at Agentforce World Tour London 2025

World Tour London was a fantastic event for Agentforce this year, with over 300 attendees joining iMMERSIVE’s CRO, Abi Chan, and Head of AI and Accelerators, Simon Clarke, for our headline session: Delivering Agentforce Value – How to Launch, Learn and Lead. If you couldn’t make it, here’s your quick catch-up.   From Human-Centric to […]

Making the Most of Agentforce World Tour London 2025

Agentforce World Tour London is almost here, and there’s a lot to be excited about! Whether you’re already experimenting with Agentforce or still figuring out its value and where to start, this year’s World Tour is going to be packed with insights, innovations and inspiration for anyone looking to unlock the value of Salesforce and […]

Empower Your Organisation with MuleSoft

In today’s digital landscape, technology is evolving faster than most organisations can keep up with. Companies are managing an increasing number of systems, data sources, and customer touchpoints, and while each tool has value on its own, their true potential is realised when they seamlessly connect together and with third-party systems as part of a […]

Accelerating Transformation with Salesforce and AI

Digital transformation is essential for staying competitive. However, too often there are challenges which get in the way of projects completing successfully or even getting off the ground in the first place. Challenges such as scope creep, project delays, increasing costs and final solutions that don’t fully support business objectives are just a few which […]

The Importance of Change Management in Digital Transformation

Digital transformation succeeds when people succeed. It’s not just about systems or platforms, it’s about supporting individuals through change. Change management creates the conditions for adoption, confidence, and lasting impact. It provides the structure and support needed from early preparation through to full implementation, helping businesses integrate new tools into daily operations while ensuring users […]

Dreamforce 2024 Highlights

The heart of San Francisco welcomed 45,000 Trailblazers for Dreamforce this year where they could choose from over 1,500 educational sessions. This year’s event unsurprisingly focused on Salesforce’s latest and most stunning innovation, Agentforce, alongside exciting updates to Data Cloud and Marketing Cloud.   Third Wave of AI It is safe to say that the […]

Agentforce and the AI Agents

Agentforce is without doubt the latest buzzword that is on everyone’s lips, and was certainly the darling of the show at Dreamforce this year. But what’s behind the buzz and how soon can it be deployed here in the UK? Well firstly, what is Agentforce? Quite simply Agentforce is a platform that enables businesses to […]

Retirement of Workflow Rules and Process Builder: What You Need to Know

Salesforce has announced that Workflow Rules and Process Builder will no longer be supported after 31 December 2025. By this date, all users must migrate their automations to Flow Builder which is more advanced, flexible, and efficient in comparison and enables you to create simple or complex automations, forms, and guided user experiences with little […]