From First Click to Front Door: Agentforce and Marketing Cloud

How UK housebuilders win in the agentic era

A buyer’s been researching your development for weeks. Your buyer has been on Rightmove, watched the virtual tour, googled the school catchment and looked at the same plot numerous times.

The disconnect is when they contact your office and all of that rich data is not visible to your sales advisors. Your teams are missing all of the data to ensure they are sharing the right personalised message at the right time.

In this session, iMMERSIVE shows you what Salesforce Marketing Cloud and Agentforce actually look like inside a housebuilder’s sales and marketing operation, from the first anonymous click through to keys in hand on completion day.

What to expect:

🔍 See the full buyer journey. One real-time buyer record pulling together Rightmove, Zoopla, your website and site visits, so no one starts from scratch on a call again and personalised communications for every milestone.

🤖 Watch an AI agent reply to a buyer in real time. A live two-way email exchange inside Marketing Cloud, with Agentforce answering genuine questions allowing prospective buyers to start conversations out of hours at the time that suits them.

🏗️ Built for housebuilding, not bolted on. Our house builder accelerators is designed to support the home buying journey from enquiry, reservation, legal documents and completion, not generic CRM stages.

See the business case, not just the demo. See the business case impact of the solutions that this will give your business.

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