The agentic enterprise isn’t a pitch anymore. It’s running in production, and Dreamforce 2026 just proved it. On 15th October, AIforce World Tour lands at Excel London, and iMMERSIVE are returning as a Headline Groundbreaker Sponsor. Whether Salesforce is already core to how you work or something you’re exploring, few events put you this close to where the platform is heading.
We’re bringing the key takeaways from Dreamforce 2026 straight to the showroom floor, starting with AIforce, the new interface layer above Agentforce, Data 360 and Customer 360. The London sessions will dig into what it means for organisations already running Salesforce. Come to our booth to explore it with our team, set against your own environment.
Our Session: Beyond The Use Case: The Human Side of AI Adoption
Join our own Marcelle Braithwaite, Chief Revenue Officer, and Amy Carlton, Head of Advisory as they look beyond the technology at what it takes for AI adoption to deliver value: building the right skills, navigating different levels of AI maturity across teams, and helping people adapt as roles, behaviours and building models evolve.
This isn’t another rollout story. It’s a practical look at the human factors that decide whether an AI business case actually lands.
What you’ll take away:
- Why AI use cases only deliver value when people change how they work.
- How to address AI maturity, shadow AI, and the human judgment skill gap.
- Practical way to build role clarity, skills and trusted governance for AI adoption.
Time: 11:30am to 11:50am BST
Location: Theatre 4
Add it to your agenda here, and come find us.
Three Shifts From Dreamforce 2026 That Will Shape the Conversation in London
Dreamforce 2026 delivered a long list of announcements, but three themes will drive the conversation at AIforce World Tour.
Salesforce on any surface. AIforce brings Salesforce to wherever you already work, whether that’s Claude, Slack or Salesforce itself, through Claudeforce, Slackforce and Agentforce Coworker, all governed by the permissions you’ve already defined. The question moves from which screen your teams log in to, to how your data and workflows follow them.
A reasoning model built for CRM. Koa is Salesforce’s first CRM reasoning model for Agentforce, built on NVIDIA Nemotron to handle agent reasoning, tool use and decision-making. It’s trained entirely on synthetic scenarios, so no real customer data is used in training, and Salesforce runs it inside its own infrastructure. For anyone weighing AI against data protection, that’s a notable answer to a familiar objection.
Running agents after launch. Building an agent is the easy part. Salesforce’s new tooling to monitor, score and optimise live agents shows where the effort now sits, and long-horizon agents, which pursue a goal over days or weeks within guardrails you define, raise the stakes further. Who owns an agent once it’s in production, and how you know it’s working, decide whether adoption scales.
These are just some of the themes we’ll be digging into on the day. Catch us at our booth, or join our session, and we’ll talk through what they mean for your Salesforce environment.
What We’re Most Excited About
- The Main Keynote: Salesforce UK President Zahra Bahrololoumi and guests on what it takes to become an Agentic Enterprise, where humans, agents and platforms work together to drive customer success.
- AIforce: Anywhere Humans Agents Work: a look under the hood of headless capabilities and how customers are taking Salesforce beyond a single screen.
- Generate Pipeline at Scale: pipeline generation in the agentic era, with Piper, Salesforce’s AI SDR agent, and real customer results.
- AF Operations: Go From Manual Processes to AI-Driven Ops: still running processes through email and spreadsheets? Three practical steps to design AI-first operations, using an iterative approach that delivers fast ROI.
- Foundational Data Protection for Autonomous AI: why autonomous AI’s ability to make large-scale data changes instantly raises the stakes on data protection, and what a foundational strategy for securing core environments looks like.
Find Us on the Campground
This isn’t a day to watch from the sidelines. Come to our booth, hear how we’re helping organisations prepare for everything Dreamforce announced, and put your own Agentforce plans in front of experts who care about getting it right. Register for the day here, and come and find us on the Campground, right in the middle of where the conversation’s happening.
