Every autumn, San Francisco becomes the epicenter of the Salesforce universe, and in 2025, the city is set to host another unforgettable edition of Dreamforce. From October 14–16, the Moscone Center will once again buzz with ideas, innovation, and connection as tens of thousands of Trailblazers descend on the city, while countless others tune in via Salesforce+.
Dreamforce isn’t just a conference. It is a celebration of how technology, business, and culture come together. This year’s program promises to explore some of the most defining forces shaping the enterprise today: AI, data, automation, and the rise of the Agentic Enterprise.
Whether you are heading to San Francisco or joining virtually, here is how to make the most of it.
What’s at the Heart of Dreamforce 2025?
The week begins with the Opening Keynote, led by Marc Benioff and the Salesforce executive team. Expect a deep dive into what it means to build an Agentic Enterprise, where humans and AI agents work side by side to drive customer success.
Across more than 1,000 sessions, expect these core themes to dominate the conversation:
AI and Automation: How to embed intelligence into every workflow to empower people, not replace them.
Data Cloud: Real-time data transforming decision-making, efficiency, and personalisation.
The Agentic Enterprise: Real stories from businesses reshaping their operations and customer engagement models through AI-driven agents.
Sustainable Innovation: How technology leaders are balancing rapid growth with purpose, resilience, and responsible innovation.
And keep an eye out for the debut of Agentforce Voice, one of this year’s most anticipated innovations, set to demonstrate the next evolution of conversational, AI-driven customer engagement.
Sessions and Experiences Not to Miss
With so much to see and do, crafting your Dreamforce agenda is key. Below are some of this year’s standout moments and sessions, in chronological order.
1. Dreamforce Main Keynote 2025
📅 Tuesday, Oct 14 | 10:00 AM – 12:00 PM PDT
Join Marc Benioff and special guests as they explore what it means to become an Agentic Enterprise, where humans and AI agents collaborate to drive customer success. Expect big announcements, inspiring stories, and the latest innovations shaping the Salesforce ecosystem.
2. Admin Keynote: Admins Power the Agentic Enterprise
📅 Tuesday, Oct 14 | 3:30 PM – 4:20 PM PDT
Discover how Salesforce Admins are bringing the Agentic Enterprise to life by building and customizing agents, configuring the Agentforce platform, and ensuring every solution remains trusted and secure.
3. Get Started with Data Cloud (Hands-On Workshop)
📅 Multiple sessions:
- Tuesday, Oct 14 | 2:30 PM – 4:00 PM PDT
- Wednesday, Oct 15 | 10:00 AM – 11:30 AM PDT
- Thursday, Oct 16 | 8:00 AM – 9:30 AM PDT
- Thursday, Oct 16 | 2:00 PM – 3:30 PM PDT
Get hands-on with Data Cloud and learn how to connect, harmonize, and unify data to create a single source of truth. Laptops are provided for all attendees.
4. Agentforce Keynote: Become an Agentic Enterprise
📅 Wednesday, Oct 15 | 10:00 AM – 10:50 AM PDT
See how Agentforce is powering the Agentic Enterprise to deliver customer success. Hear the latest announcements and learn how organisations are now using AI agents to transform their businesses.
5. Stories and Poetry with Matthew McConaughey and Maria Shriver
📅 Wednesday, Oct 15 | 1:45 PM – 2:15 PM PDT
A heartfelt conversation between Matthew McConaughey and Maria Shriver, exploring resilience, creativity, and the power of words to inspire connection.
6. IT Keynote: Build and Govern the Agentic Enterprise
📅 Thursday, Oct 16 | 9:00 AM – 9:50 AM PDT
Learn how to connect and govern your app and agent lifecycle with built-in trust. This session showcases new innovations in observability, agent-to-agent collaboration, and security. Helping IT leaders design and manage the Agentic Enterprise with confidence.
7. Salesforce-on-Salesforce Keynote: 5 Agentic Lessons
📅 Thursday, Oct 16 | 10:30 AM – 11:20 AM PDT
Discover how Salesforce’s own Agentforce journey unlocked $100 million in value in its first year. Gain insights and practical lessons to accelerate your path to becoming an Agentic Enterprise.
8. Dreamforce Comedy Hour
📅 Thursday, Oct 16 | Evening
Close out Dreamforce on a high note with the Dreamforce Comedy Hour, featuring award-winning comedian Kumail Nanjiani.
Beyond the Stage
Dreamforce is not only about learning. It is also about connection, inspiration, and celebration. Here are some experiences you will not want to miss.
- Dreamfest: The legendary night of music, philanthropy, and celebration. This year’s headliners, Benson Boone and Metallica, guarantee an unforgettable show.
- Customer Success Expo: Explore the innovation hub of Dreamforce, where Salesforce partners and customers showcase cutting-edge solutions in action.
- Dreampitch: See innovative entrepreneurs pitch their boldest ideas in a Shark Tank style competition.
- Trailblazer Meetups and Ask the Experts: Make time for community. These informal gatherings often lead to the best insights (and friendships).
Tips to Maximise the Experience
With over 1,000 sessions and activities, Dreamforce can be as overwhelming as it is inspiring. Here is how to make it manageable.
- Curate your agenda early using Trail Maps tailored to your role or industry.
- Prioritise hands-on sessions because they fill up quickly.
- Stay flexible. Some of the best moments happen in spontaneous hallway conversations.
- Recharge strategically. The week is full on, so plan downtime to stay present and engaged.
Why This Year Matters
Dreamforce 2025 arrives at a pivotal moment. AI and automation are no longer experimental. They’re transforming how we work, sell, and serve customers. This year’s focus on the Agentic Enterprise reframes that transformation, showing how humans and AI can collaborate to deliver smarter, more connected experiences.
At its core, Dreamforce is still about innovation, giving back, and community. Whether you’re in San Francisco or tuning in via Salesforce+, you’ll be part of a global conversation shaping the future of business.
With so much happening across three days, it can be hard to take it all in. If you’d like help unpacking the key announcements or exploring what the Agentic Enterprise means for your organisation, the iMMERSIVE team is here to help turn Dreamforce inspiration into real-world impact.
