Team iMMERSIVE was back, bigger than ever at Salesforce’s Agentforce World Tour London on 18th June. Returning as Headline Innovator Sponsor we were proud to step up to the top tier with Salesforce.
It was also a fantastic opportunity to reconnect with so many of our brilliant customers, as well as meet a host of new faces who are keen to discover the incredible value AI is already delivering. The energy throughout the day reflected just how much momentum there is in this space right now.
Throughout the day, hundreds of Trailblazers found us across our booth and theatre session, sparking conversations that ranged from AI strategy to real-world implementation challenges. The agentic era isn’t a future ambition anymore, it’s happening now, and organisations are looking for experts they can trust to help them lead it.
Insights from the Main Stage
The morning keynote led by Salesforce’s UKI CEO, Zahra Bahrololoumi, alongside Ansar Ahmed, Joe Inzerillo, Katie O’Neil, Hannah Rose and Tom White, set a clear and compelling direction for the day, exploring what it truly means to become an Agentic Enterprise. The introduction of Salesforce Headless 360 was a particular highlight. Designed for the agentic enterprise, it allows AI agents to act directly through APIs and tools rather than traditional UIs, giving businesses far greater control over agent behaviour at scale. A glimpse of where things are heading, and a clear signal that the agentic era is well and truly here.
The day closed in style with a brilliantly entertaining appearance from legendary comedian Michael McIntyre, who joined Zahra Bahrololoumi on the main stage for the closing keynote. A perfectly timed reminder that however sophisticated the technology gets, human connection remains irreplaceable.
Our Theatre Session: Reinventing Customer Experience
We were back on the theatre stage, and once again it was filled to the brim with over 250 attendees. Abi Chan (CRO) and Simon Clarke (Director of AI and Innovation) delivered our session ‘Reinventing Customer Experience in the Age of AI’ to a fully engaged audience. They made the case that the psychology of great customer experience hasn’t changed: customers want to feel understood, effortless, and valued. What has changed is the ability to deliver it at scale. From the emergence of AX (Agent Experience) to the rise of the agent economy and the critical role of trust and governance, left attendees with a clear and practical framework for moving forward with AI intentionally rather than reactively. The conversations that followed made one thing clear: organisations are ready to act, and they’re looking for trusted partners to help them get there.
Missed the session and want to find out more? View our Session recap blog here!
The iMMERSIVE Booth: Where Magic Met AI
The booth was buzzing from the moment the doors opened. As Innovator Sponsors we were right at the heart of the action at the Campground, and Trailblazers came to find us throughout the day. Our team was on hand for strategic conversations, live Catalyst™ accelerator demos, and to show visitors first-hand how our industry-specific solutions make it easier, faster, and more cost effective to succeed in adopting Salesforce and AI.
The real talking point was our AI Magic Show. Three live demonstrations, each designed to show AI doing something genuinely surprising, before pulling back the curtain to reveal exactly how it works and what it could mean for your organisation. From extracting and actioning data from documents in seconds with The Decipher, to surfacing real-time Salesforce insights through a conversational interface with The Headless Helper, to experiencing a full Agentforce interaction with trust and guardrail layers built in through The Plate Spinner, Trailblazers got a genuine sense of what AI looks like when it’s working properly inside a business.
Finishing World Tour in Style: The Yacht After Party
No Agentforce World Tour would be complete without an iMMERSIVE send-off. After a packed day at ExCeL, we brought together 250 customers, partners and Salesforce leaders, including Salesforce UKI CEO Zahra Bahrololoumi and her leadership team, for an afternoon of sunshine, great networking and refreshments at the Sunborn London Yacht Hotel. To keep the magic going, Chris McGeever delivered an outstanding performance that had our guests thoroughly entertained throughout the evening. The perfect way to round off a landmark day of great people, great conversations, and the kind of atmosphere that reminds you why these events matter.
A huge thank you to our event partners GoMeddo, Nintex, Highspot, Unaric and CloudCo for supporting the evening. It’s always great to see the ecosystem come together like this.
Let’s Keep the Conversation Going
Whether we met you at the booth, watched the session together, or caught up over a drink at the end of the day, we’d love to keep the conversation going. If you’d like to explore how Agentforce can deliver real value for your organisation, or find out how our Catalyst™ accelerators can get you moving faster, get in touch with our team today!
